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A Holiday Letter from a Legend

  • About the Project

    For Lucchese’s holiday campaigns we turned to the company’s extensive archives to find artifacts highlighting some of the bootmaker’s legendary customers. During the Christmas season of 1977, Lucchese archives show that Sam Lucchese sent what Wayne called his “best Christmas present” of the year — a brand new pair of cowboy boots.

    Project Info

    Client :

    Lucchese Bootmaker

    Categories :