Cotidié
In Spring 2019, MWM launched the new fashion brand, Cotidié, a professional women’s wear line that uses moisture-wicking, breathable, wrinkle-resistant fabrics to create timeless and functional pieces that take you from the office to a night out. This included establishing a new visual identity, tagline, mission, vision, and marketing language through copywriting, product and fabric naming, designing and developing a new ecommerce web platform, producing a packaging system and other brand collateral, as well as concepting and producing all product and lifestyle photography and video and seeding the brand on social media.
Branding / Design / E-Commerce / new category / Software / Strategy / Video / Web
Cotidié
In Spring 2019, MWM launched the new fashion brand, Cotidié, a professional women’s wear line that uses moisture-wicking, breathable, wrinkle-resistant fabrics to create timeless and functional pieces that take you from the office to a night out. This included establishing a new visual identity, tagline, mission, vision, and marketing language through copywriting, product and fabric naming, designing and developing a new ecommerce web platform, producing a packaging system and other brand collateral, as well as concepting and producing all product and lifestyle photography and video and seeding the brand on social media.